The Adhominem Attack
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Great. Now no one will listen to you because they think you're a NUTTER.

You’re been totally silenced by just a few words. A clever tactic designed to shut you up.

Boom! Just like that, no one takes you seriously. No debate, no discussion — just a label slapped on you to shut you down. The ad hominem attack (aka "mud-slinging").

This is the power of the ad hominem attack. Instead of addressing your argument, they attack YOU. They discredit everything you’ve ever said (or will say) with a cheap insult.
It's nothing new.
Back in the Soviet Union, Alexander Solzhenitsyn tried to expose brutal secret prison camps. The government didn’t refute his claims. Instead, they hit him with:


No counterarguments. Just name-calling. But guess what? Their strategy didn't work. People listened anyway.

But many people, both in the Soviet Union and even in other countries like the US and UK didn't want the world to listen, so they DOUBLED DOWN!!...

with the ad hominem attacks.
Their goal? Make him look so ridiculous that nobody cares if he's right. But he was right. His book, The Gulag Archipelago, revealed the truth, and now he’s a legend.

Ad hominem attacks are the ULTIMATE WAY to try and get everyone to ignore what you're saying.

So, the next time someone calls you a bad name, ask yourself: What are they trying to stop me from saying?
Explore this fallacy with our Ad Hominem Attack Activity Pack!
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