Appeal to Emotion: Game Day Guilt

Bruno and Duchess are totally ready for the big game, with chips and rainbow-coloured chocolates in hand. They're buzzing with excitement, and the game's just about to start!

But then, boom! The TV throws a curveball with an ad about starving kittens in Africa needing their help. Their faces drop, the room gets a bit gloomy, and they're like, "Oh no, that's so sad!"

But just like that, the moment passes quicker than you can say "touchdown." They shrug it off like they just remembered they forgot to tie their shoelaces. Bruno's back to his chips, and Duchess is all smiles and ready for the game to start.

It's a funny look at how sneaky ads can be, playing on our feelings to get us to care, but also how we can just snap back to enjoying our snacks and the game, showing that sometimes, our emotions are tugged in one direction just to snap back when we choose what to pay attention to.

Appeals to emotion, like in this cartoon, can make us feel a certain way but it is up to us if we let that feeling guide our actions or if we choose to move on.

Explore this emotional tug-of-war with our pack, where you can find activities and the full comic and story to learn more about how our feelings can be influenced. 🐾🍿🎨