Our Mission

We're here to make you harder to fool.

Everyone's been lying to you. Not always on purpose, and not always about big things - but advertisers, politicians, journalists, your mates, and that bloke at the pub who "did his own research" are all running arguments that sound convincing and don't hold up. Most people never get taught how to check.

School teaches you "what" to think about the French Revolution. Nobody teaches you how to spot the same propaganda tricks when they show up in your feed twenty minutes later. That's our job. Our mission is to arm you to spot manipulation and think for yourself - without it ever feeling like homework.

We do it with comics, games and books starring Duchess who bends logic for her own benefit, and the loveable Bruno who falls for it so you don't have to.

Why animals? Same reason Orwell used a farm. Animal Farm taught millions of people how propaganda works - not with a lecture, but with pigs. When Bruno points out the bills are piling up and Duchess fires back, "So you want me to become a slave to the system, working until I'm so old I drop dead, all because you can't manage our money?!" - that's not what he said, and that's the point.

Or when Boxer (Bruno's best friend) believes whatever he's told because the leader said it, you're not memorising a fallacy. You're watching someone fall for it. And once you've seen the trick performed, you can't unsee it - in ads, in politics, in your group chat. (Yes, our Boxer is named after that Boxer. We don't do subtle homage. We do homage with a wink.)

The history bit

Bad logic isn't just annoying - it has a body count. Witch trials that started with one accusation. Doctors who drained people's blood for two thousand years because "it's what we've always done." Whole countries marched into famine on arguments that didn't survive five minutes of honest questioning.

We tell those stories properly: the real history, the real stakes, and exactly which lazy bit of reasoning let it all happen.

What we believe

We believe you're smart enough for the real stuff - real history, real manipulation tactics, real talk. We believe laughing at a bad argument is the fastest way to remember it. And we believe the world gets measurably better every time one more person asks, "Hang on - how, exactly?"

Start with the comics - they're free. Then come tell us we're wrong about something. We'd be proud.